50+ Inquiries/Month — Mental Health Center

Harmonia Psihocenter is a mental health center in Cluj-Napoca offering psychiatric, psychological, psychotherapeutic, and speech therapy services for both children and adults.

For Harmonia Psihocenter, the biggest challenge was reaching potential patients interested in psychological and psychiatric services in a way that builds trust, while simultaneously increasing appointment requests and inquiries. In healthcare, decisions are highly personal, so marketing communication must do more than just inform — it must convey a sense of security, professional credibility, and a human connection. The goal was to create an online system that supports awareness, trust-building, and the acquisition of new patients in Cluj-Napoca and the surrounding area.

Channels used: 4 Google Ads campaigns (PMax, Search) · 5 Meta campaigns (Website Lead, Meta Lead)

Meta platforms play a prominent role in Harmonia's marketing strategy because, in the case of mental health services, trust and human connection are far more important than with a traditional product or service. Facebook and Instagram allow us to present the professionals, the clinic's atmosphere, and the individual services to the target audience in a more direct, personal way.

Video content receives heavy emphasis, helping potential patients get to know the specialists, the clinic environment, and Harmonia's approach even before the first contact. Videos effectively reduce the uncertainty associated with psychological services, build trust, and help humanize topics that many find difficult to discuss openly. Meta campaigns also utilize Lead Generation ads, allowing interested parties to request a callback or appointment directly within the Facebook or Instagram app.

The goal of Google Ads campaigns is primarily to reach people actively searching for psychological, psychiatric, or speech therapy services. These users have typically already recognized a problem or need, making Search campaigns crucial for generating contacts and appointment requests. Separate campaigns are used for individual services, professional names, and competitor-related searches.

A strong emphasis is placed on campaigns optimized for local searches and appearances tied to the Google Business Profile. Since geographic proximity is often a deciding factor in mental health services, it is vital that Harmonia appears in search results and map listings when someone searches for a local specialist.

50+ inquiries per month — a consistent flow of qualified patient contacts generated through the coordinated use of Meta (for trust-building) and Google (for capturing high-intent searches).